1. Use Historics - how has the business performed in the past - in this case, I would use same year last year ... and then I would layer it ... past 5 years and then past 10 years, layered ... seasonality ...
- Also, what is selling now? The frequency is so soon, recent sales data will apply ... both on the web (ours, Amazon and Wal-Mart) and retail.
2. Do a small test run ... start small and find out what sells.
3. Ask the customer ... take a survey ... conduct a focus group.
4. Ask a friendly non-competitor.
5. Public data ... Wal-Mart numbers, Amazon.com numbers.
6. Find the Break Even point ... can this be reached?
The goal ... beat last year's numbers .. increase revenues.
$20,000 revenues was the average ... double it to $40,000 ...
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