The Turn Key Revolution
When Ray Kroc visited the first McDonald's (then MacDonald's) in San Bernardino, CA in 1952, he found a business system that was humming along like a Swiss watch, serving up burger after burger by employees working a system. He saw the future and Kroc came up with the idea to license the system over and over to franchisees. Herein lies the turn-key revolution (put key in the door, turn key and presto, you are in business) and what Gerber proposes is the salvation to many small business owners - the Business Development Process and the Franchise Prototype Manual. Not stating that everyone should buy a franchise but that each entrepreneur should develop and apply a standard within their business similar to how a franchise operates.
80% of small businesses fail within the first 5 years while 75% of franchises succeed. This process if implemented within your business can lead to a greater chance of success.
Building a Small Business That Warren Buffett Would Love - Available Everywhere, Spring 2012
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