Friday, September 16, 2011

Ronald McDonald is Going to Get You!


Ronald McDonald

The name of Ronald McDonald is the same all over the world, except in Japan.

Because of the difficulties in pronouncing the “R” the Japanese know him as Donald McDonald. In China too his name is” McDonald Suk-Suk” which means something like Uncle McDonald.1.

The Hamburglar

His appearance has changed a lot since his debut in 1971. At the beginning his face was that of an adult male with a nose which was far too big, two protruding teeth and long gray hair.2.

Grimace

Grimace originally had four arms and was known as "Evil Grimace."


HISTORY OF McDONALD'S


1937 The McDonald BROTHERS open a tiny drive -in restaurant in Pasadena and sell hot dogs.

1940 Dick and Mac McDonald open an actagonaal drive-in restaurant, 600 square meters in size in San Bernadino, California.


1948 Speedee, a small Hamburglar figure becomes the McDonald's Restaurant symbol, first drive-thru is launched.



1952 The journal '' American Restaurant magazine''is the first to write an article on the McDonald's concept.

1954 Ray. A Kroc becomes the franchising agent for the McDonald brothers.

1957 The 40 McDonald's restaurants generate 3.8 million dollars in revenue.

1960 McDonald's reaches 228 restaurants, the 400 millionth HAMBURGER is sold and revenue reaches 37.8 million dollars.

1961 Ray Kroc buys out the McDonald brothers for 2.7 million dollars. The first Hamburger University is opened.
Speedee gives way to the '' Golden Arches'' as logo.

Ray Kroc

1963 Ronald McDonald is the first McDonald character to be launched.

1966 The first McDonald's Restaurants with seating arrangements are opened {up to now, only drive-inns}

1967 The first restaurants are opened in Canada and Puerto-Rico.

1968 The BIG MAC and the APPLE PIE are now featured on the program.

1971 The characters Hamburglar, Grimace, Major McCheese, Captain Crook and the Professor are launched. The first restaurants are opened in GERMANY, JAPAN, AUSTRALIA and the NETHERLANDS in ZAANDAM.

1974 The first Ronald McDonald House is opened in Philadelphia.

1977 The breakfeast menu is introduced, The first Austrian McDonald's Restaurant opens in Vienna. The proposals ''Fun to Go'' and ''Happy Meal'' are tested.

1979 The Happy Meal for children takes its place on the menu in the USA: The first one is called ''CIRCUS WAGON''.

1980 BIRDIE, the EARLY BIRD is integrated into the group of character. The 6.000th restaurant is opened in MUNICH.

1984 Chicken McNuggets are launched in Germany, Dick McDonald eats the fifty billionth Hamburger. Every 17 hours Mc Donald's opens a new restaurant.

1988 The 10.000th restaurant opens. The German version of the HAPPY MEAL THE JUNIOR TUTE.

1989 The McChicken Sandwich is taken up on the American menu.

1990 In Moscow the first McDonald's restaurant is opened, the World's largest seating 700 people. 2.





1. http://www.macstoys.nl/history%20characters.html

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