Sunday, January 29, 2012

Reach Financial Independence, Lose Weight, Find the Ideal Job

Success Principles

  • Make an I want list: 30 things you want to be, 30 things you want to do and 30 things you want to have.
  • What’s the potential opportunity in this … I believe the world is plotting to do me good today, I can’t wait to see what it is.
  • Reread your goals 3x a day – in the morning and before going to bed.
  • A goals book = a binder with pictures of your goals.
  • Make a list of 101 goals.

Chunk it down using mind mapping:

  • Center circle = your goal
  • Outside circles = major categories of tasks you’ll need to accomplish to achieve the greater goal.
  • Spokes – draw spokes radiating outward from each mini-circle and label each one. Write every single step you’ll need to take. Break down each one of the more detailed task spokes with action items to help you create a master to-do list. See The Mind Map Book by Tony Buzan and Barry Buzan.
  • Make a to-do list: convert all of the to-do items into daily action items by listing each one on your daily to-do lists and committing to a completion date for each one.

The One Minute Millionaire – Robert Allen

Nine guidelines for creating effective affirmations

  1. Start with the words I am
  2. Use the present tense – describe what you want as if you already have it.
  3. State it in the positive – affirm what you want, not what you don’t want. “I am enjoying the thrill of flying.”
  4. Keep it brief – think of it as an advertising jingle.
  5. Make it specific – I am enjoying driving my 1965, white Ford Mustang.
  6. Include an action word ending with –ing. “I am confidently expressing myself openly and honestly.”
  7. Include at least one dynamic emotion or feeling word. Include the emotional state you would be feeling if you had already achieved the goal. “enjoying, joyfully, happily, celebrating, proudly, peacefully, enthusiastic, lovingly, triumphant.”
  8. Make affirmations for yourself, not others.
  9. Add or something better – sometimes there is something or someone better that is available for us.

How to create affirmations

Visualize what you would like to create. See things just as you would like them to be. Place yourself inside the picture and see things through your eyes. If you want a car, see the world inside the car as you are driving it.

  • Hear the sounds you would be hearing if you had already achieved your vision.
  • Feel the feeling you want to feel when you have created what you want.
  • Describe what you are experiencing in a brief statement, including what you are feeling.
  • If necessary, edit your affirmation to make it meet all of the above guidelines.

Affirmations and Visualization

Review your affirmations one to three times a day – morning, middle, end of day.

  1. Read out loud if appropriate
  2. Close your eyes and visualize yourself as the affirmation describes. See the scene from inside yourself as if you were living it.
  3. Hear any sounds you might hear, include people congratulating you and telling you how pleased they are with your success.
  4. Feel the feelings that you will feel when you achieve that success.
  5. Say your affirmation again and then repeat this process with the next affirmation.
  6. Record your affirmations and listen to them.
  7. Repeat your affirmations in the first person (“I am”), second person, and third person.
  8. Use this question in both your personal and business life:
  9. On a scale of 1 to 10, how would you rate the quality of our relationship (service/product) during the last week (2 weeks/month/etc.)
  10. Anything less gets the follow-up: what would make it a 10?

Keep score of what you want more of – decide where you need to keep score in order to manifest your vision and achieve your goals. Keep score in all areas of your life: financial, professional, school, recreation and fun time, health and fitness, family and other relationships, personal projects, and contributions to others. Post your scores where you can see them.

John Kremer’s 1001 Ways to Market Your Book

Five specific things that move you toward your goal – if you would go to a large tree every day and take five swings with an axe, eventually, no matter how large the tree, it would have to come down.

Begin inventorying and keeping track of your major successes – start by dividing your life into three equal time periods (for example, for a 45 year old, from birth to 15, 15 to 30 and 30 to 45). Then list three successes you’ve had for each time period. The second step is to list 100 or more of your life successes.

Create a victory log – keep a written record of your successes. By recalling and writing down your successes each day, you log them into your long-term memory, which enhances your self-esteem and builds your self-confidence. When you are about to take a big step, for example, negotiating a multi-million dollar deal, read the victory log to build self-confidence.

Display your success symbols – a valuable technique that will help build your self-esteem and motivate you to greater future success is the practice of surrounding yourself with awards, pictures and other objects that remind you of your successes. Make a special place, a shelf or a victory wall that you will see every day.

The Mirror Exercise – do this for a minimum of three months. Just before going to bed, stand in front of a mirror and appreciate yourself for all that you have accomplished during the day. Start with a few seconds of looking directly into the eyes of the person in the mirror. Then address yourself by name and begin appreciating yourself out loud for the following things:

  • Any achievements during the day.
  • Any personal disciplines you kept – dietary, exercise, reading, etc.
  • Any temptations that you did not give in to – desserts, staying up to late, TV
  • Maintain eye contact throughout, finish with “I love you.”

The Daily Success Focus Journal

At the end of the day, identify five things that you accomplished during the day (or do this weekly.) Any area – work, school, family, etc.

Write it out in a table like so: Success, Reason (why it was so important), Further Progress, Next Action

Example: Conducted a great staff meeting, it created the team spirit we were lacking, plan on off-site staff development day, form a committee with Ann and Bob.

Visualize your ideal next day the night before.

Create a stop doing list, make the things on your list “policies.”

Stop wasting time and start programming.

Example – I don’t lend money, I am not a bank.

Mastermind Meetings – Share what’s new, negotiate for time, individual members speak while the group listens and brainstorms, make a commitment to stretch, end with a moment of gratitude, be accountable,

The questions:

  1. If we were meeting three years from today, what has to have happened during that 3 year period for you to feel happy about your progress?
  2. What are the biggest dangers you’ll have to face and deal with in order to achieve that progress?
  3. What are the biggest opportunities that you would need to focus on and capture to achieve those things?
  4. What strengths will you need to reinforce and maximize, and what skills and resources will you need to develop that you don’t currently have in order to capture those opportunities?
  5. Take yourself through these questions.

The releasing questions – what am I feeling right now, could I welcome and allow it, could I let it go, would I let it go, when.

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Building a Small Business That Warren Buffett Would Love, available at Amazon.comorBarnesandNoble.com.

The over-arching vision of Building a Small Business That Warren Buffett Would Loveis to create
One Million Jobs.
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Friday, January 27, 2012

New Disney Destination: To Infinity and Beyond! Part 3

Be Our Guest - The Movies

Okay, so the movies in 2011 reeked worse than Bambi’s side-kick with a signature flop, Mars Needs Moms bringing in an estimated $21.4 million in gross domestic ticket sales on top of an estimated $175 million budget[i] and other productions delivering a lackluster performance. The good news though is that the company is regrouping for 2012 with a Lion-King sized strategy: fewer movies, bigger budgets and international appeal. Disney movies slated for release this year include the first couple of Marvel flicks since the company’s acquisition, a Monsters, Inc. sequel, a Disney Animation film and a prequel to Wizard of Oz. Even though the movie segment experienced a bigger drop than Splash Mountain in 2011, it appears to be slated for a healthy comeback in 2012.

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Building a Small Business That Warren Buffett Would Love, available at Amazon.com orBarnesandNoble.com.

The over-arching vision of Building a Small Business That Warren Buffett Would Love is to create
One Million Jobs.
Like us on Facebook to find out how you can support this mission!



Thursday, January 26, 2012

Toms Shoes - The Inspiration for One Million Jobs




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Building a Small Business That Warren Buffett Would Love, available at Amazon.com orBarnesandNoble.com.

The over-arching vision of Building a Small Business That Warren Buffett Would Love is to create
One Million Jobs.
Like us on Facebook to find out how you can support this mission!


Available at Amazon.com and BarnesandNoble.com!




Wednesday, January 25, 2012

Tuesday, January 24, 2012

New Disney Destination: To Infinity and Beyond! Part 2

But I Want to Ride the New Spaceship Earth - Theme Parks and Hotels

Coming in at 17% of operating income, the theme parks represent the traditional Disney brand that every kid and dad with an open wallet tends to remember, and they are growing. Shanghai Disneyland, is slated to open in 2016 in one of the world’s fastest growing economies[i] and a new Fantasyland is slated to open at Disney World in the fall of 2012. Although Disney theme parks tend to metastasize indefinitely, once these park expansions and associated costs are complete, revenues should flow like train cars on Big Thunder Mountain Railroad as the company realizes additional cash flows.

Waning attendance issues troubled the parks in 2010 and early 2011 as a result of lackluster consumer confidence, but the parks have reported strong fourth quarter results in which revenues Increased 11% to $3.1 billion and segment operating income increased by 33%.[ii] I can personally vouch for the Christmas 2011 attendance levels as at one point on my vacation, the gates to the Magic Kingdom were shuttered because it was “at capacity.”

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Building a Small Business That Warren Buffett Would Love, available at Amazon.com orBarnesandNoble.com.

The over-arching vision of Building a Small Business That Warren Buffett Would Love is to create
One Million Jobs.
Like us on Facebook to find out how you can support this mission!


Available at Amazon.com and BarnesandNoble.com!




Monday, January 23, 2012

A New Disney Destination: To Infinity and Beyond!

Giant Mouse-Ears, Big Dividend

At the End of November 2011 the Walt Disney Company increased its dividend from $.40 to $.60, a 50% boost bringing its yield close to 1.7%. This fact coupled with the company’s stock buyback plan of 400 million shares,[i] indicates that a “great big, beautiful tomorrow”[ii] exists for this company.

Typically, a dividend increase is a signal of confidence for the business and its long-term prospects since a dividend after-all is a commitment to put money in investors’ pockets and should not soon be cut. In the case of the company that Mickey built, this increase represents a three-fold hike over historic bumps: in the last eight years, the Disney dividend has been raised six times [iii] and never by more than 15%. This current dividend liftoff is bigger than Spaceship Earth.

A Fabulous Log Flume of a Company

The Walt Disney Company is a not-so small world of cable properties, theme parks, hotels, cruise ships, movies and merchandise. The cable properties, the hugest portion of this animal safari, represent 67% of operating income and include the ABC, ESPN, and Disney Channel networks. Highlighting its importance even further are the huge transmission fees that the cable segment generates from cable and satellite providers for ABC. Disney is not so much a theme park and animated feature company nowadays as it is a cable network which recently secured a contract with the NFL to broadcast its games through 2021. Can I get a“Yo-Ho” anyone?



Building a Small Business That Warren Buffett Would Love,
available at Amazon.com orBarnesandNoble.com.


Available at Amazon.com and BarnesandNoble.com!





[i] Walt Disney Company May 10th, SEC 10-Q

[ii] Richard M. Sherman and Robert B. Sherman, “There’s a Great Big Beautiful Tomorrow,” .1964

Friday, January 20, 2012

One Million Jobs

The overarching vision for "Building a Small Business That Warren Buffett Would Love" is to create 1 million jobs. For each copy sold, I will give a free eBook to an unemployed individual or entrepreneur, similar to the Tom's Shoes campaign in which they give a pair of shoes to a child in need for each pair sold.

The Path to One Million Jobs

The material itself can lead to employment through entrepreneurship for the reader, but it can also lead to additional job creation with the small business start. Additionally, I encourage unemployed folks with limited options to start a part-time business doing something you love and to pick up the rest of the hours in a part time job. In this way you will be fulfilling a passion and receiving a paycheck.

With this message I hope to make a significant dent in the unemployment rate and help others.

Like if you support and pre-order if you wish if you wish to make an impact:http://www.barnesandnoble.com/w/building-a-small-business-that-warren-buffett-would-love-adam-brownlee/1105112831?ean=9781118138885&itm=1&usri=building+a+small+business+that+warren


Building a Small Business That Warren Buffett Would Love, available at Amazon.com orBarnesandNoble.com.


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Thursday, January 19, 2012

Steve Jobs

Your time is limited so don't waste it living someone else's life.

Don't be trapped by dogma which is living with the results of other people's thinking.

Don't let the noise of other people's opinions drown out your own inner voice.

And most importantly, have the courage to follow your heart and own intuition, they somehow know what you truly want to become.

Everything else is secondary.

- Steve Jobs addressing the 2005 Stanford graduating class


Building a Small Business That Warren Buffett Would Love, available at Amazon.com orBarnesandNoble.com.


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Monday, January 16, 2012

Your Financial Independence Goal

Here is the picture of financial independence with your income statement on the top and balance sheet on the bottom:






  • The income statement represents all income and expenses ... anything left over can be used for saving, investing, Toys R Us.
  • The balance sheet includes everything you own, Assets, everything you owe, Liabilities, and the difference between the two, Equity. If you own a car worth $10,000 and owe $2,000 on it, your asset value is $10,000, the liability is $2,000 and the equity is $8,000.

In order to become financially independent, it is necessary to buy enough cash flowing assets such as rental property, dividend paying stocks and pinball machines, so that the cash "flowing-in" is equal to or greater than monthly expenses. A person with $2,000 in monthly expenses and $2,000 in monthly cash flow is financially independent.

The ellipse above connecting the income statement and the balance sheet represents the cash flow from cash generating assets. It is important to have the ability to calculate the rate of return on these assets. An asset that delivers $10,000 a year in cash flow and requires an initial investment of $10,000, has a rate of return of 100%. A similar asset that delivers $2,000 a year in cash flow and an initial investment of $10,000 has a rate of return of 20%. All else equal, assets with higher rates of return will get you to financial independence faster.


And now, a list off cash flowing assets:
  • Rental Property
  • Dividend Paying Stocks
  • Warren Buffett Style Stocks That Deliver Consistent Capital Gains
  • Covered Call Options
  • Royalties
  • Systematic Business Models
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To learn more about cash flowing assets such as Systematic Business Models and Warren Buffett Style Stocks, pre-order Building a Small Business That Warren Buffett Would Love, available at Amazon.com or BarnesandNoble.com.
Building a Small Business That Warren Buffett Would Love,available at Amazon.comorBarnesandNoble.com.
The over-arching vision of Building a Small Business That Warren Buffett Would Loveis to create
One Million Jobs.
Like us on Facebook to find out how you can support this mission!


Sunday, January 15, 2012

Walt Disney is Buried Beneath the Pirates of the Caribbean Ride


Walt Disney is one of the most interesting entrepreneurs and not just because he thwarted lung cancer via cryogenic freezing. (Yes folks, he is in fact interred beneath Pirates of the Caribbean, the last ride he helped design, which opened three months after his death in the spring of 1967.)


Location of the Hidden Staircase on the Pirates of the Caribbean Ride


I believe Walt Disney embodies the visionary spirit of American entrepreneurship: here is a guy who started with the sketch of a mouse and turned it into a multi-billion dollar business, starting with animated shorts, leading to full-length features and merchandising and finally to happiness-coma inducing theme parks which cause patrons to forget how much they have spent on turkey legs and mouse ears. The parks continue to metastasize just as Walt wanted, they will never stop growing.

The next time you attend a Disney theme park remember, it all started from the simple sketch of a mouse, and when you ride Pirates, look for the hidden staircase tucked behind and to the right, just after the first drop.


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Saturday, January 7, 2012

Turn Your Hobby Into a Small Business

The ultimate vision of Building a Small Business That Warren Buffett Would Love is to create 1 million jobs.


Available at Amazon.com and BarnesandNoble.com!


Turn Your Hobby Into a Small Business

Tax time has always been the time that my wife and I ask ourselves, what the heck could we have done differently to lower our taxes? We don’t have deductions in kids (for the time being) nor do we have deductible interest from a mortgage. The answer? Initially give more to charitable organizations such as Goodwill but we soon found out that that equals a lot of old t-shirts plus, beating the standard deduction is next to impossible.

The solution? Start a small business.

Why Go for the Savings?

Is it really worth all of the headaches that come along with starting a small business, the audit-proofing, documentation maintenance and then the fear of getting audited in order to get tax breaks? The answer is an unequivocal yes. The reason being is that the rich have employed this tactic for years in order to get richer - a strategic, spending move that you will need to employ if you want to accumulate wealth.

The question always comes up, “how do the rich get richer?” This is one of the answers.

Charts are Fun!

Pretend that the chart below represents your income statement, a simple picture of what you take in and what goes out the door, and your balance sheet, a picture of your assets and liabilities or, for our purposes, anything that puts money into your pocket on a recurring basis such as a dividend paying stock or cash-flowing rental property and anything that takes money out of your pocket, such as a car lease, mortgage payment or credit card debt.



The Income Statement portion is represented by the two boxes in the top left and the balance sheet portion is represented by the two boxes along the bottom. If you were following a wealth accumulation protocol, on the road to financial independence, you would use leftover disposable income after expenses to buy assets. This is why tax and expense considerations are so important. If we don’t manage them then our asset buying power will be dramatically eroded. Thus, we will never be able to retire early.

So, let’s see where taxes come into the picture for the average middle class person …


and where they come into play for the rich:


The average middle class individual earns an income, pays taxes on that income and then they spend what is left. In our perfect-world financial model, they would use the eroded scraps to buy assets.

The rich on the other hand, earn an income, spend out of that income and then pay taxes on what is left over, quite the opposite situation. This gives them a higher disposable income to buy and build assets which in turn leads to greater wealth accumulation and an early exit into retirement if they so choose. The way they do this is through a business.

A business earns an income, spends and is then taxed on what is left over. Thus, your strategy is as follows. Start a small business, perhaps by upgrading a hobby into a small business, and then convert as many personal expenses as legally possible into business expenses. Your chart would thus look like this:





In one sense, it appears that you would still be taxed before the expenses slide over. But this is not the case. The expenses are subtracting from your business income and as you will see later, a business loss can be applied to your normal income for a limited amount of years.

Ultimately, you should apply your newly found savings towards purchasing cash generating assets. The ultimate goal is to purchase enough passive income generating assets to cover your expenses. Once you have obtained this goal, you can kick back and retire. With expenses of $2000 a month and passive income of $2000 a month, your chart would thus look like this:






Financial freedom! Time to dust off the shuffle board mallet or whatever the heck they use to play that game.

How to Start a Small Business

First thing’s first. There are numerous books out there on how to write a business plan, how to market your start-up and how not to go out of business. Check out William Lasher’s book, “The Perfect Business Plan Made Simple” for a straightforward process to develop a business plan and Western Kentucky University’s Small Business Development website, http://www.wkusbdc.com/. Click on resources and then “Guide to Writing a Business Plan.” Also, check out online marketing tools available to small business owner’s at http://www.marketingtools.intuit.com/, from the makers’ of QuickBooks.

Here I want to cover the essential, rudimentary, legal, must-have basics here:

• Structure
• Licenses and
• Filings

Structure

You need to decide what structure best fits your business needs. You have 5 main options:

• Sole Proprietorship
• C Corporation
• S Corporation
• Partnership
• LLC

The whole key here is asset protection. The simplest and easiest form would be a sole proprietorship. You simply open a business checking account, obtain a city business license and perhaps a state sales tax license if you are selling goods, and at the end of the year, your business income and expenses will flow down to your personal income tax statement. This is the simplest business structure form but at the same time it provides the least amount of personal asset protection. If you own rental property as a sole proprietorship and a tenant falls and injures herself, and your insurance does not cover the liability, they could come after your personal assets in a lawsuit. Your business and you are one and the same under a sole proprietorship.

A C corp is not recommendable unless you are preparing to issue stock (and you can always bump up later) because of the double taxation issues a C corp faces. A C corporation is taxed at both the corporate level and then again on distributions. This one is out.

Any partnership is troublesome because they usually head south of the border and then one partner or the other is left holding the bag. Therefore, in my opinion, this option is out.

An S corp is better than a C corp in that it does not face the same double taxation issues that a C corp faces, but this entity is not as flexible in ownership rights as an LLC.

LLC – the Limited Liability Corporation. This entity, in my opinion is the best structure for most small businesses. It provides asset protection where a sole proprietorship does not, it avoids the double taxation issues of a C corp and the partnership headaches of a partnership, and it has more flexibility than an S corp. An LLC is probably the most common recommendation for entity selection for small businesses stepping up, out of a sole proprietorship.

Licenses and Accounting

To finish up on all of the basic requirements for starting a business, you are going to need a business checking account, potentially a couple of licenses, an accountant and an accounting system such as QuickBooks. If you are an LLC or incorporated, you will have to provide your Federal ID Employer Identification Number to the bank to open your business checking account. If you are operating as the sole owner of and LLC this number will simply be your social security number. If not, you will have to apply for an EIN by going to http://www.irs.gov/.

Also, most municipalities require you to obtain a city business license if you plan on doing business within your city limits. Typically, you can attain information on obtaining one by going to your local chamber of commerce website or your city’s governmental website. If you are selling goods, you will also have to get a state sales tax license and collect sales tax. You can get this by going to your state revenue website.

I recommend getting a good accountant, someone worth their weight in gold who you don’t mind paying a decent amount at the end of the year for finding deductions more than their fee that you otherwise would not have taken and for providing an expert opinion on the types of deductions you can take. I think it will become more apparent as you read into the types of deductions you will be taking why it will be safer to not go it alone. Also, it comes down to what you want to invest your time in. Even if you can do the tax filings at the end of the year, would you want to spend your time doing that or looking for investment deals.

In addition to this, you also need an accounting program to track your income and expenses throughout the year. Although you are paying the accountant to do the end of the year return, you need to be involved at least at the start plus you do not need to hand over a shoe box full of receipts at the end of the year. This will be far more costly for you since your accountant will have to organize all of your crap for you and he or she will charge you for it.

Also, you need to build the one-two team punch in finding an accountant and an attorney. You need the accountant for your deductions and filings and the attorney for the entity formation. I recommend finding a great, thorough accountant rife with tax deduction expertise first and then getting his recommendation on a good attorney. I find that quality people run in packs.

At the end of the year, your accountant will handle filing the appropriate return for you which in most cases of a sole or single owner LLC, its going to flow down to your personal tax return onto your schedule C or E making things much simpler. But remember, the accountant is there to be the expert, so don’t worry if your filings become more complicated. Rely on your accountant’s expertise.

And of course, again the ultimate goal is financial freedom. Through tax deduction savings and new income generated from turning your hobby into a small business, you are going to buy up enough assets to retire at an early age.




Now, What Can You Deduct?

“Small business people can deduct with proper documentation their house, their spouses, business vacations, food with colleagues.” – Sandy Botkin, “Reduce Your Taxes.”

The first item I wish to address is business losses. Must you show a profit every year in order to qualify as a small business and take deductions? The answer:

If your business produces a loss in the 1st year, you can use that loss against any other income you have. It can be used against wages earned as an employee, dividends, pensions, interest income or against spouse’s earnings if filing jointly.

Example: Mike makes $50k at a regular job and has a small business loss of $10k. He thus pays taxes on $40k.

So, the answer is, typically, in order to audit proof a hobby now turned small business, you need to show a profit three out of five years. You can apply business loss against your ordinary income.

Meals and Entertainment

Meals and Entertainment deductions are one of the most approachable business deduction categories for small business owners. With adequate documentation and by following business protocol, described below, you will be able to turn your meals into legal, tax deductible business meals.

First, some highlights on the percentage of deductibility for meals and entertainment:

Entertainment expenses are typically 50% deductible.
If you report the full amount make sure to tell your accountant it is 100% of the expense.
No receipts are needed for entertainment expenses under $75 but keep them anyway for every business expense.

You should pay attention to the amount you can deduct. Don’t report the full amount and think you are still following the rules. Meals are 50% deductible.

Also, there are rules of road to follow in order to categorize a meal as a business meal.

“A business meal must be prearranged for the purpose of conducting specific business. Your prospect must reasonably expect a business reason for the meal or entertainment.” – Botkin

Thus, you can’t just run into Joe at Red Lobster, sit down and munch on shrimp scampi with him and then count it as a business meal. You would need to call Joe up before going to lunch and tell him you want to discuss business. This would be considered a prearranged business meal.

You must discuss business before, during or after a business meal to qualify for the business meal deductions and it must be with a legitimate prospect. For meal expense audit proofing, you should have a document that details a clear and specific business discussion. Also, the meal must take place in surroundings conducive to a business discussion e.g. a restraint. Food purchased at a movie theater would not count as well as food purchased at a rock concert.

Again, although receipts are not required for purchases under $75, you must document your meal or entertainment expenses adequately.

There are 5 main questions that need to be answered in your documentation in order to audit proof your meal:

1) Who was entertained and what is the business relationship?

· Id the person or persons, name, occupation, official title and other corroborative info to
establish the business relationship.

2) Where did it take place?

· A receipt will substantiate this requirement. The nature and place must also be described.

3) When did the entertainment take place?

· Note the date and time in a tax diary.

4) Why did the entertainment take place?

· Note the business purpose – state the exact nature of the business discussion or
activity.“Talked about using my services – consulting on property investment.” Be brief but
be very specific.

5) How much did it cost?

· Again, a receipt will cover this.

Also, the IRS would prefer that you record these answers in a timely fashion. You can’t wait a year and then go back and backdate the documentation. Plus, it would not be an easy task.

In addition, if your spouse is not an employee of your company, his or her meal can still be tax deductible if you bring them along in order to entertain an opposing spouse of a business couple. This is called the “Dutch Treat” rule. E.G. you meet with Ralph to discuss business at TGI Friday’s. Ralph brings along his wife Betty and you bring along your wife Sally. During the meal, Sally talks with Betty while you and Ralph discus pork futures. Your spouses’ meal would thus be 50% tax deductible along with yours.

Just make sure to name the other couple in your documentation.

Associated Entertainment/Goodwill Entertainment

Another form of tax deductible entertainment is associated entertainment. Associated entertainment takes place in a non-business setting that precedes or follows a substantial and bona fide business discussion during the same day as the entertainment. Thus, if you follow your TGI Friday lunch with Ralph with a round of golf, the green fees would be considered associated entertainment and would therefore be 50% deductible. Furthermore, it would not be necessary to discuss business on the golf course, this is not a requirement necessary for associated entertainment deductibility. The golf must merely be preceded or followed by a business discussion.

To audit proof your golf round or other associated entertainment, you must have a link showing that you discussed business either before or after the fun on the same day.

For a thorough tax diary that will aid you in documenting all of the necessary details, go to Sandy Botkin’s website at http://www.taxreductioninstitute.com/.

Other associated entertainment location examples include:

· Night Clubs
· Golf Courses
· Theaters
· Sporting Events

Yes, season tickets to a sporting event or other form of entertainment venue can be tax deductible but the percentage of deductibility is based on the ratio of how many games are used for business purposes. For example, if you take a client, Ralph, to 8 out of 10 hockey games, you would be able deduct 80% of your season tickets.

At this point, Ralph is a happy camper since he got to eat TGI Friday’s, play a round of golf and attend a Predator’s game. Of course he is also a broke happy camper but perhaps you can give him some tax tips.

Charity Events

Yes Virginia, you can deduct charitable donations.

If you buy tickets to a charity ball, the tax deduction for the event would not be limited to the face value of the ticket if three conditions apply:

1) The event is organized for the primary purpose of benefiting a tax exempt charity.
2) All net proceeds of the event are contributed to a charity.
3) The event uses volunteers for substantially all the work performed in carrying out the event.

So in essence, it truly has to be a charity event. Also, if you make a business gift, you will hit a $25 ceiling deduction but gifts made to an entire department within a business are tax deductible. This means you can send an entire fruit basket to your favorite IT department at XYZ Corporation or organization and the entire basket would be deductible. Ideally you would send it to the department that employs Ralph so you can ensure he is still living high on the hog.

If you gave a gift of entertainment such as tickets to a concert, they would be 50% deductible.

Home Entertainment

How much home entertainment can be deducted and where is the line on this category? Are we starting to walk a fine line here? The answer is no. Again, by following the rules, maintaining accurate, detailed documentation and by consulting a professional accountant, you should have no fear about the types of deductions you can take.

Yes, you can deduct home entertainment:

Example: Sam has a 5 second discussion about referrals while entertaining friends at his home. One of the friends of course is Ralph. Sam can deduct 50% of the party but I still must emphasize that he had to discuss specific business. As a rule of thumb, the number at the party should be kept under 12. Anything above serves as a red flag to your friendly IRS auditor.

Also, never combine a personal event with a business event. This is a big no-no. Example: a try to write off your two year old’s birthday party by discussing specific business with the other tots’ parents. This does not count.

But, you can give a sales presentation at your home and the food served (shrimp scampi, Ralph’s favorite) would be 100% deductible for the seminar/presentation. Just make sure you answer the 5 questions – who, where, when, why and how much money – and document, document, document.

Entertainment Recap

1. Discuss business when you eat and document who, where, when, why and how much. Make sure this is a premeditated business meal, preferably with Ralph.

2. Deduct theater tickets, golf fees, movies, sports tickets and other associated entertainment
if they are preceded or followed by a legitimate business meeting.

3. Deduct season tickets by taking clients (Ralph) to games. Only deduct the percentage of
games you took him to.

4. Deduct your spouse’s food and entertainment expenses if it falls under the “Dutch Treat”
provision where he or she is entertaining another couple.

5. You can also deduct entertainment at 100% if it is considered business promotion – you are
a professional movie critic and go to the movies, you are golf pro and take a client on a round of golf.

6. Deduct at home entertainment expenses by discussing specific business at small parties or by giving a presentation or sales seminar. And don’t try to deduct your two year old’s birthday party – Ralph would be ashamed.

Vacations

A vacation can be deducted if combined with the appropriate amount of business thus turning it into a business trip. Vacations or business travel can be a great source of tax deductions (and fun). Of course, this is the area you want to make sure you cross your Ts and dot your Is documentation-wise.

As a rule of thumb – an overnight business trip is a trip that requires you to sleep overnight on the trip. To qualify a trip as a business trip, the majority of days spent on the trip must be for a business purpose. To qualify a day as a business day, your presence must be required for part of the day for a bona fide business purpose. For example, you deliver a document to a business partner in Portland Oregon. This would qualify as a business day. Or say you are in San Francisco and you attend a meeting that lasted 30 minutes with an investment property realtor. This would qualify as a business day. You can the rest of the day sightseeing or traveling across the golden gate bridge while still maintaining business day status. Also, you must make sure the majority of your days are business days in order to reach business trip status.

Example: You go for a five day trip to Denver, Monday thru Friday, with meetings scheduled on Tuesday and Wednesday. Since Friday is considered a travel day, and Tuesday and Wednesday are business days because of the meetings, the trip would thus be considered a business trip since the majority of days, three out of five, are business days.

In addition, the IRS counts weekends sandwiched in between business days as working weekends and thus, the weekend days count towards the business day majority criteria even if you spend the days surfing.

Example: You go to Hawaii for seven days, leaving on a Thursday with meetings scheduled on Friday and Monday. Five out of the seven days are thus considered business days and you therefore have a bona fide business trip. (Friday and Monday are meeting days with Saturday and Sunday sandwiched in between totaling four business days. The Thursday return is considered a travel day for a total of five. Thus, you meet the majority business day criteria.)

This is what it looks like table-wise:


Document, document, document

The chief tactic to make your business travel audit proof is to schedule appointments in advance and keep the documentation proving that you made and kept those appointments. For example, if you e-mail a real estate office setting up an appointment in order to discuss investment property, you need to print and keep your sent e-mail as well as the acceptance reply you receive from the realtor. Also, when you meet with the realtor, make sure to obtain his or her business card along with sample property listings in order to substantiate your business meeting.

The Expenses that Can be Deducted

If it is a business trip, you get to deduct 100% of

· Hotels on business days
· Dry cleaning
· Tips

And 50% of food on business days.

Transportation Expenses

These are costs incurred traveling on the road to and from the destination; airfare, car costs. 100% of transportation expenses are deductible on a business trip.

On the Road Expenses

As a rule of thumb, these are all costs necessary to sustain life on the trip: lodging, meals, laundry, dry cleaning. You can deduct the first laundry and dry cleaning expenses when you get home as long as the clothes were soiled on the trip.

You are allowed to deduct on the road expenses for each day you are on business travel status. You may deduct 100% of on the road expenses but when it comes to meals, only 50%.

You may not deduct the cost of entertainment where there was no business nature or prospecting.

• To make your spouses business travel expenses tax deductible, hire her or him as anemployee of your business. Otherwise you deduct the cost of one.

All of your business car expenses are deductible, even with non business riders.

Deduct a hotel at the single occupancy rate if you are the only deductible one on the business trip. Grab the rate card off of the back of the door for documentation purposes.

Business Trip Expense Recap

Again, clear business intent must be established before you leave for the trip. Make sure to hold on to copies of e-mails for appointments that were made at least a few days prior to departure noting the day time and place of the scheduled meeting. Also obtain documentation that you were there – business cards and paper work. Again, document, document, document.

Remember also that more than one half of the days must include either:

• Business travel
• Appointments for at least 30 minutes
• Weekend sandwiched in between
• Document delivery

So, if you are gone for 7 days, Friday thru Thursday with meetings scheduled on Friday and Monday:


Because of this status:

•100% on the road expenses are deductible (hotel, dry cleaning, tips)
•100% travel expenses (airfare, car rental)
•50% on the road expenses (applies to food)

To audit proof your travel, document the following:

1.) The amount that you spend daily for such things as transportation, meals and lodging.

2.) The dates of your departure and return home from each trip and the days spent on business while away from home.

3.) Where you traveled, describe the name of the city, town or similar destination.

4.) Why you traveled, including the business reason for your travel or the business benefit derived or expected to be gained (as specific as possible).

5.) Preexisting business intent: correspondence sent to prospects, documented phone calls, appointments in advance, etc.

Home Office

According to Soliman vs. the US Supreme Court – the leading precedence on home office business deductions, anyone who truly works out of his or her home and performs his or her most important functions at home can take the home office deduction. This would include network marketing, freelance writers, musicians who do most of their practicing out of their homes and consultants who do most of their important work out of their homes.

First and foremost, you office must be used solely for business purposes. You cannot have a guest bed, a book shelf containing books not related to your business a treadmill or a box of the kids’ toys. The IRS is pretty stringent about this and yes, it is possible that they will check and disallow your deduction if you do not meet the requirement.

There are three methods that you can use to figure out how much you can deduct.

• Method One: the amount of office square feet divided by the total usable square footage of the house.

• Method Two: the number of rooms the office occupies divided by the total rooms in the house.

• Method Three: Net square footage method (similar to method one except you subtract out the common areas such as hallways, entranceways, landings and stairways.)

Run the numbers and use the approach that leads to the biggest deduction for your situation. You might want to consult your accountant on the home office business deduction since you run into home depreciation recapture complications when you go to sell your home if you take this deduction.

Also, don’t forget you can deduct more rudimentary things such as office supplies, computer DSL, broadband, phone used for business and of course the cell phone bill used for business. In my opinion, these are more of your straightforward, typical business deductions and should not be subject to intense securitization. Still, keep those receipts.

Audit Proofing, Recapping and of course, Ralph

Just to restate the initial premise of why you should turn your hobby into a small business, the rich are getting richer through legal, justifiable tax breaks via their businesses and now, after reading this piece you can do the same. By aggressively shifting as much of your personal expenses into legitimate business, tax deductible expenses, you can take advantage of a plethora of tax breaks allowing you to retain more income in order to acquire assets that will provide you the ability to exit the rat race at an early age.

By taking action on the information detailed above you can deduct meals and entertainment, associated entertainment, charity events, home entertainment, vacations and your home office. If you are considering starting a small business, these tactics alone will give you an immediate initial leg up in your venture – you will already be employing a money making strategy off the bat or at least, a money saving strategy. If you are looking to increase your net worth or cash flow, this strategy of starting a small business will allow you to keep more of your income in order to build your assets.

Audit Proofing

In real estate the most overused, expert advice catch phrase is “location, location, location.” In small business tax deduction strategy, it should be “documentation, documentation, documentation.” If you are going to be aggressive about your tax deductions (and you should be) then you need to ensure you can sleep well at night by having ample documentation to backup your deductions.

Documentation requirements:

• Keep All Receipts

Although you are only required to keep receipts for expenses over $75, keep them all. I actually like to keep all receipts, personal and business, noting on the receipt whether it is personal or business and then what category it falls under. According to Robert Allen in “Multiple Streams of Income,” by doing this, in addition to verifying that the receipt is accurate, you can save tons of money over the years.

• Log Your Time

Keep a business journal denoting what date you worked on your business, how much time you spent and what activity you performed. The whole key here, along with creating a business plan and financial projections, is that you want to prove you are running your business as a business. One of the biggest tactics of the IRS is to classify your business as a hobby thus disqualifying most, if not all of your deductions. You want to insure against this by documenting the time you spend in your business – and don’t backdate a journal at the end of the year. Log it as you go along.

Also, it is better to work an average number of healthy hours per week, say 15 to 20, rather than cramming in 40 hours all at once at the end of the month. The first communicates that the individual is putting steady time into growing their legitimate business. The second communicates that person might not actually be tracking their time and is instead bulk loading it at the end of the month thus a red flag. Don’t do this.

• Audit Sheet for Expenses

As I said earlier, there are 5 questions you need to answer for deducting business meal and entertainment expenses. Again, these are:

1) Who was entertained and what is the business relationship? Id the person or persons, name, occupation, official title and other corroborative info to establish the business relationship.

2) Where did it take place? - get a receipt. The nature and place must also be described.

3) When did the entertainment take place? Note the date and time in a tax diary.

4) Why did the entertainment take place? Note the business purpose – state the exact nature of the business discussion or activity. “Talked about using my services – consulting on property investment.” Be brief but be very specific.

5) How much did it cost? A receipt will cover this.

Also, you should track travel details including hotels and overnight expenses. For a really great log sheet product, visit Sandy Botkin’s website at http://www.taxreductioninstitute.com/. This site has a tax log product that will help you document the 5 questions for meals and entertainment as well as travel expenses.

• Mileage Log

Make sure you track business mileage in any standard mileage log book you can get at any of your local office supply warehouse.

• Documentation for Travel

Again, with business travel, make sure you capture supporting evidence proving business intent for the trip; business appointment e-mails, business cards from the trip, MLS listings, room rate cards, etc.

• Show a profit 3 out of 5 years

You can lose money and apply the loss to your regular income but you must show a profit for 3 out of 5 years to prove profit intent. If you run it at a loss for many years it will prove to be just that, a tax write off and your deductions will be disqualified.

•Intention to Make a Profit

Through documents such as a business plan a financial plan showing growth and eventual profit, you need to prove that your intentions are to make an eventual profit. These supporting documents would serve as the proof in the pudding.

Books and Resources

Lower Your Taxes - Big Time! 2007-2008 Edition (Lower Your Taxes Big Time) – Sandy Botkin


Next Steps

• Find an accountant – tell him or her what you are up to and that you plan to use him at the end of the year. See how he responds when you tell him the types of deductions you want to take. If he’s favorable or favorable but somewhat cautious, then he is probably a good candidate. If he has no clue as to the tax deductions you are talking about, move on to the next person.

• Read up on starting a small business and what applicable tax deductions you can take.

• Open a business checking account. Remember you need a federal EIN number if you are not a sole proprietorship or a single owner LLC. In those cases a social security number will suffice.

• Write a business plan. This along with financial projections, is great audit proofing documentation. It shows business and profit intent. There are reams of books on this subject.

• Get on a budget – find your monthly expenses and figure out how much passive income you need to become financially independent. Set a goal for when you will be out of the rat race. Do not count on your employer to take care of your finances. It is up to you.

• Take Ralph to TGI Friday's, tax deductible of course.

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