Be Our Guest - The Movies
Okay, so the movies in 2011 reeked worse than Bambi’s side-kick with a signature flop, Mars Needs Moms bringing in an estimated $21.4 million in gross domestic ticket sales on top of an estimated $175 million budget[i] and other productions delivering a lackluster performance. The good news though is that the company is regrouping for 2012 with a Lion-King sized strategy: fewer movies, bigger budgets and international appeal. Disney movies slated for release this year include the first couple of Marvel flicks since the company’s acquisition, a Monsters, Inc. sequel, a Disney Animation film and a prequel to Wizard of Oz. Even though the movie segment experienced a bigger drop than Splash Mountain in 2011, it appears to be slated for a healthy comeback in 2012.
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